Given the effects of the COVID-19 pandemic, last year became “the year of Zoom,” with more of us than ever turning to virtual events.
As lockdowns ease, however, many of us are looking forward to in-person gatherings, while others want to play it safe and connect in the virtual world for a while longer. In other words, organizers tasked with planning a company event may have a difficult task on their hands!
That’s where hybrid events come in. These events are a great resource for anyone hoping to cater to multiple audience preferences.
But what is a hybrid event, and why should you plan one? Here’s what you should know.
What Is a Hybrid Event?
As their name suggests, hybrid events are a combination of two different types of events. Here, that means combining both in-person and virtual events.
Organizers may choose to have both onsite and virtual seminars during an event, for example. Alternatively, they may create breakout rooms by letting in-person attendees gather around a plastic folding table while virtual attendees talk in a chat room.
Though these types of events have grown in popularity thanks to the global COVID-19 pandemic, they existed well before the lockdowns began. Hybrid events help organizers attract attendees who prefer in-person experiences as well as those who are too far away to attend. These types of events are perfect for everything from trade shows and product demonstrations to conferences and town halls.
Why Should You Consider Planning a Hybrid Event?
Based on the description above, you might be thinking that hybrid event planning sounds like a challenge. After all, why should you coordinate both onsite and virtual activities? However, there are a few key benefits to planning this type of event for your next function.
They Offer Great Engagement
As a relatively new event type, thoughtfully planned hybrid events can offer great engagement. These refreshing events can balance both onsite and virtual activities to increase interactions and draw attention.
They’re Ideal During Lockdowns
Though pandemic-related lockdowns are fewer in number with improving vaccination rates, this may not be true in all areas of the country, and certainly not in all areas of the world. Global companies hoping to attract a wider audience might attract more attendees with a hybrid event.
They Reduce Your Carbon Footprint
More and more of us are interested in shrinking our carbon footprint, especially in recent years. Offering opportunities to reduce carbon emissions can be great for environment-focused attendees, and it can also be a smart move for businesses working to go green.
They Offer More Flexibility for Attendees
Beyond lockdowns, it’s important to remember that people interested in an event may not have the time or money to travel. With virtual scheduling in addition to onsite activities, attendees can still benefit from the event even from afar.
Decide Whether a Hybrid Event Is Right for You
Now that you’ve stopped wondering, “What is a hybrid event, anyway?” it’s time to start making plans. Hybrid events offer excellent benefits for both organizers and attendees, but it’s worth taking some time to decide whether they’re right for your needs. Consider sending out a pre-event survey to understand attendees’ preferences, and start planning your next event today!
Want more of the key business tips you need to know? Check out our other helpful guides for additional information.